Marketing Innovations in the Automotive Industry

Marketing Innovations in the Automotive Industry PDF Author: Elena Candelo
Publisher: Springer
ISBN: 303015999X
Category : Business & Economics
Languages : en
Pages : 192

Book Description
This book proposes that, within the automotive industry, revised marketing principles and innovative marketing strategies are needed to address more effectively the unprecedented challenges posed by the modern digital revolution. The starting point for these proposals is a thorough analysis of the evolution of marketing in the industry across three ages of technological innovations – the mechanical, the electronic, and the digital. The main objectives are first, to illustrate how study of the past can help carmakers as they move forward into the unknown, and second, to identify the main choices that they will face. The central premise is that unusual times call for unusual strategies. By mining the past in order to foresee likely future developments regarding competition and marketing strategies within the car industry, the book will appeal both to researchers and to present or future managers in the automotive and other innovation-driven sectors.

The Handbook of Technology Management, Supply Chain Management, Marketing and Advertising, and Global Management

The Handbook of Technology Management, Supply Chain Management, Marketing and Advertising, and Global Management PDF Author: Hossein Bidgoli
Publisher: John Wiley & Sons
ISBN: 047024948X
Category : Business & Economics
Languages : en
Pages : 961

Book Description
The discipline of technology management focuses on the scientific, engineering, and management issues related to the commercial introduction of new technologies. Although more than thirty U.S. universities offer PhD programs in the subject, there has never been a single comprehensive resource dedicated to technology management. "The Handbook of Technology Management" fills that gap with coverage of all the core topics and applications in the field. Edited by the renowned Doctor Hossein Bidgoli, the three volumes here include all the basics for students, educators, and practitioners

Digital Marketing

Digital Marketing PDF Author: Yoram (Jerry) Wind
Publisher: John Wiley & Sons
ISBN: 0471008753
Category : Business & Economics
Languages : en
Pages : 432

Book Description
The first in a series of books from Wharton's prestigious SEI Center, managed by Professor Jerry Wind, this reference focuses on marketing strategies, methods, and cases used specifically for e-commerce businesses operating globally. It includes contributed chapters from leading thinkers from top U.S. business schools including Wharton, the University of Texas, Columbia, Harvard, Northwestern, University of Michigan, Duke, and MIT. Many of the contributors, in addition to teaching MBA and Executive Education seminars, also consult to major corporations around the world.

Reimagining Global Marketing: Innovations Focused on the Digitalized World

Reimagining Global Marketing: Innovations Focused on the Digitalized World PDF Author: Dr Sunita Shukla
Publisher: Book Bazooka Publication
ISBN: 9391363423
Category : Business & Economics
Languages : en
Pages : 153

Book Description
This compendium is a collection of papers that were presented in the second International Conference on Marketing “MarkTech -2022” on the theme “Reimagining Global Marketing: Innovations Focused on the Digitalized World” organized by the Department of MBA, ITS Engineering College, Greater Noida, on January 22, 2022. This compendium aims to collate the ideas generated in the conference and bring them to the readers. The 5 D’s of digital marketing, comprising Digital Devices, Digital Media, Digital Platforms, Digital Data and Digital Technology, can be used along with traditional marketing techniques. Most startups in India have adopted digital marketing with small capital investment and have contributed to the growth of the economy. The ongoing global COVID-19 pandemic has resulted in economic crisis throughout the world. However, despite challenges, the globe has come up with new innovations, like creation of anti-virus drugs in an expediated manner. This has helped companies in moving towards digital opportunities in all business sectors, including healthcare, education, banking etc. In fact, most of the Indian startups have also adopted digital marketing with minimum capital investment to survive and grow amid the changed business environment. Indeed, we have faced the crisis with exceptionally well human abilities and intellect. The success of your business would now be dependent on how well you adopt and implement the digital marketing strategies. The compendium is a collection of ten selected research papers by academicians and industry functionaries. It is compiled for reference of participants and other stake holders. Authors of the compendium have shared their research work from different areas from the field of marketing. A paper titled “A Literature Review on the role of Social Media Marketing in Consumer purchase intention”, provided an insight into the role of social media marketing in consumer purchase intention. A study on “Digitalization Of Education System: A Paradigm Shift Into Service Sector In India”, focused on how the teaching in technological scenario has become only way of reaching to the students at large. Another study, titled “An Exploratory Study on Post Covid Trends and Strategies in the Indian Banking Sector”, discussed the impact of the COVID-19 pandemic on the global and Indian banking and financial services industry. A study on “An Analysis of Motivational Factors in Penetration of Health Insurance” preference of customers towards selection of health insurance plan as well as Health Insurance Company. Research on “Exploring The Reasons of Failure of Startups In India: An Exploratory Analysis”, discussed various reasons behind failures of startups and also recommended ways to improve startups’ performance. A paper on “Recent Trends And Innovations - Banking Sector In India”, analysed emerging trends in banking sector with an emphasis on digitization during COVID-19.A paper titled “An Analytical Study of The Purchase Determinants of Hatchback Car Buyers Of West Delhi – India”, aimed at identifying and ascertaining the brand inclination and predisposition of consumers, regarding hatchback models of cars. A paper titled “Relationship between Customer Satisfaction & Retention based on Service Quality Attributes”, proposed a relationship between customer satisfaction and retention in the service business based on service attribute performance. A study titled “Fueling Digital Entrepreneurship in India”, listed ways to promote digital entrepreneurship in India like the government initiative of ‘startup India’. A paper on the topic “A Literature Review of blockchain Technology Application by Government of India” highlighted current state of blockchain technology and its applications. We express our thanks and appreciate the efforts of the authors who have shared their thoughts to cover the theme of the Conference. The diversity of thoughts of authors have made this compendium a reservoir of knowledge and will make a major reference source for future researchers on the subject. We also express our sincere gratitude to the Management, Faculty, Staff, and Students of Department of MBA, ITS Engineering College for their support in organizing the conference and bringing out this Compendium. With best wishes, Editors

Market Research Handbook

Market Research Handbook PDF Author: ESOMAR
Publisher: John Wiley & Sons
ISBN: 9780470517932
Category : Business & Economics
Languages : en
Pages : 654

Book Description
The fifth edition of what was formerly know as The ESOMAR Handbook of Market and Opinion Research has been completely revised to reflect the latest approaches in the rapidly changing world of professional market research. The new Handbook stands out from earlier editions by explaining the latest research techniques and methodologies within a contemporary business context. Yet it remains an invaluable and practical day to day reference work for the modern market researcher. Truly international in outlook and approach, the Handbook combines contributions from over 40 research thought leaders and specialists from across the world including the UK, US, Europe, Australia and S.E.Asia. "The editors and authors make an overdue contribution to bridging the Theory-Practice divide. Their client perspective will delight, inform and inspire market research specialists and users alike." —Prof. Seán Meehan (Switzerland), Martin Hilti Professor of Marketing and Change Management, IMD – International Institute for Management Development

Globalization of the Automobile Industry

Globalization of the Automobile Industry PDF Author: Xiaohua Yang
Publisher: Greenwood Publishing Group
ISBN: 9780275948375
Category : Business & Economics
Languages : en
Pages : 219

Book Description
Any nation or corporation that wants to compete globally must take domestic restructuring seriously.

Knowledge Management for Process, Organizational and Marketing Innovation: Tools and Methods

Knowledge Management for Process, Organizational and Marketing Innovation: Tools and Methods PDF Author: O'Brien, Emma
Publisher: IGI Global
ISBN: 1615208305
Category : Business & Economics
Languages : en
Pages : 308

Book Description
"This book outlines different tools and technologies that can be applied depending on the type of innovation an organization desires, providing concrete advice on the different types of innovation, situations in which innovation may be useful and the role of knowledge and different tools and technologies to support it"--Provided by publisher.

Hell on Wheels

Hell on Wheels PDF Author: David Blanke
Publisher: Culture America (Hardcover)
ISBN:
Category : History
Languages : en
Pages : 266

Book Description
A fascinating look at the rise and growing popularity of the automobile during the first half of twentieth-century America, which brought with it a dark undercurrent. On the one hand, Americans embraced the newfound sense of freedom and mobility embodied by the automobile; on the other, they grew increasingly anxious about and fearful of the enormous threat that cars--and car accidents--posed to public safety.

Making Innovation Last: Volume 1

Making Innovation Last: Volume 1 PDF Author: Hubert GATIGNON
Publisher: Springer
ISBN: 1137560983
Category : Business & Economics
Languages : en
Pages : 255

Book Description
Making Innovation Las t considers the long term success of a firm. Authored by a trio of top international scholars who present pioneering new work on what it takes to create long term growth, the book examines the internal conditions that are likely to encourage sustainable innovation, as well as what a culture of innovation should look like.

Interdisciplinary Approaches to Product Design, Innovation, & Branding in International Marketing

Interdisciplinary Approaches to Product Design, Innovation, & Branding in International Marketing PDF Author: K. Scott Swan
Publisher: Emerald Group Publishing
ISBN: 1781900175
Category : Business & Economics
Languages : en
Pages : 350

Book Description
Interdisciplinary approaches are critical to solve the interesting problems of the day. This volume seeks to capture and synthesize the knowledge in the area of branding, product design, innovation, and strategic thought in international marketing.